|
At this stage, we expect that you have done some work to ensure your organization is ready to start a social purpose enterprise and that you’ve conducted a feasibility study and market research. If not, you can go back to look at the resources available under the section “thinking about starting a social enterprise.” You are now ready to write your business plan. The following materials will help you to put together a comprehensive business plan. Components of a Business Plan Organizational Structure
The ownership, legal structure, management and systems your enterprise will have. Market Assessment/Research
The results of your business feasibility study, showing both the primary and secondary research you have conducted into your idea and including a detailed competitor analysis. Click here for more information and worksheets on market research. Marketing Plan
A marketing plan covers the “4Ps” of marketing: product, price, promotion and place. You can download the following tools to help you develop the marketing plan for your product or service. Product or Service Description Worksheet.doc (63 kb) Pricing Worksheets.doc (84 kb) Promotion Strategy.doc (88 kb) Place Considerations.doc (59 kb) Business Operations Plan
The operations plan shows in detail how you will provide your products and services and how much it will cost you to provide them. Operations Worksheet.doc (55 kb) Human Development Plan
This is the point of your social purpose enterprise. Show how you will ensure participants are appropriately trained, accommodated, paid and connected to the mainstream labour market.
Understanding Your Target Group.doc (67 kb) What Kind of Work are You Going to Create.doc (60 kb) Accomodation Strategy.doc (61 kb) Work Design Components.doc (48 kb) Risk Assessment
Review the organizational, business and social risks, and explain how you will address them. How will failure affect your parent organization and your participants? Financial Plan
Your financial plan is your budget. It includes a sales forecast, cash flow forecast and 3-year budget. It is based on your marketing plan, operations plan and human development plan. Financial Planning Worksheets (70 kb) Registration and Taxes A social enterprise in Ontario must be registered in the same way as a small business, and is also subject to the rules for GST and PST. Click here for more information on taxes and registering your business. Licensing and Legislation Social enterprises must also comply with any federal, provincial and municipal regulations that apply to the business they are operating. Click here fo more information on licensing your social enterprise. Executive Summary
Summarize your research, marketing, operations and financial plans in two pages or less.
|
